Micro-Campaign

You’re only as good as your imagE(S)

In the digital era, there’s no room for written content without a distinct visual connection. In fact, studies show that visual images and video make written content and messages more than 46% more effective in grabbing an audience's attention than written words alone. Visual assets place your audience at the moment and help tell your story. Guided by the total brand strategy and the company’s seasonal objectives, we confidently led the creative development of the photoshoot campaign. (Did I mention that we were given 5 days to pull this off?!) Creative concept, prop design, styling, site scouting, shoot assistants, photographer, make-up artist, nail tech, videographer, seamstress….shall I say more. Being a model came in handy this time too.