Branding Strategy

“Creativity is INTELLIGENCE having fun” - Einstein

We hopped and jumped at the chance to re-define America’s idea of what organic, sustainable, and eco-friendly should look like. Why? Having considerable past performance with non-profits and organic products we know all too well that go-to look that companies assume without much though; They all look the same. It’s not often that a company like Thou Art Sacred comes along. A company that believes organic, unprocessed, and sustainable is synonymous with luxury in this day and age of inescapable and wide-spread use of pesticides, GMOs, fillers and preservatives wants to challenge the majority notion. The notion that the word organic is synonymous with rope-tied soap and brown paper bags instead of the highest quality of luxury. In 2020, pure ingredients are a luxury. Shortly described as “organic edible body care” products, we had to communicate the uses and possibilities without words but through the colors, fonts, and composition of the brand’s style. After thorough assessment and understanding of the Sacred philosophy and the companies target market, this is what was the end results! Violá! We like to describe this piece as Seductive Floral; It’s minimal, dark, and lux.